Coke unveils world's first 'tansan' billboards The Philippine Star, January 28, 2012 http://www.philstar.com/Article.aspx?articleId=772012&publicationSubCategoryId=68 Last Jan. 17, in line with its 100th anniversary in the Philippines, Coca-Cola unveiled simultaneously in key locations across the country – North EDSA in Quezon City, Highway Seno in Cebu and Ulas Highway in Davao – three bottle crown billboard structures, the first in the world. All bearing the special insignia of Coke’s 100th year celebration and headlined with a “thank you” message, the road ads were erected to officially open Coca-Cola’s “year of happiness” in the Philippines. “We have created these extraordinary Coca-Cola crown billboards because 2012 is a very special year for the Filipinos. It is the year Coca-Cola gives back and gives thanks for the last 100 years of choosing and believing in happiness. This is the reason why the beloved brand is still here today. The billboards
The rants and raves of a copy/comic book/writer in Manila.